Project Overview:

3PT Open

The 3PT Open aims to be NBA All-Star Weekend for the everyman. Anyone from the former D1 sharpshooter to the retired YMCA ref can try their luck at a three-point shooting contest that pays six figures to the winner.

We were tasked with creating an identity that was modern and attractive to the younger generation while remaining accessible and familiar to basketball veterans.

Animated GIF of basketball players holding up 3 pointer sign

Hand sign as main subject of logo

Basketball grounds logo in subject matter

Curved edges as a reference to the NBA logo

Arched typography nods to the many arched shapes on a basketball court

Entire shape of the logo represents "the key" on a basketball court

Thinking about starting a project of your own?

Let's chat

Want to see more work like this?

Take a look