Background:

The 3PT Open is a high-stakes three-point shooting contest. Entrants from across the country participate in the tournament in hopes of winning the $100,000 grand prize.

Challenge:

The 3PT Open needed an identity that legitimized their organization and made the tournament feel like the NBA All-Star Weekend.

Solution:

Andiamo Studio was hired to help The 3PT Open develop a brand identity as exciting as the tournament itself. The logo features the hand sign that referees and players make when they make a three-pointer. A basketball at the bottom grounds the logo in the subject matter while arched text sits between the two elements. The top rounded corners nod to the NBA logo while the logo shape as a whole resembles the “key” on a basketball court.