Background:

Branning Collision Center has 5 locations across New Jersey. They are one of the leading automotive repair businesses in the state.

Challenge:

Branning’s old visual identity didn’t inspire much trust or confidence; two key attributes customers look for in an automotive repair company. The logo portrayed a car from the 1940’s with the name in an old-timey script.

Solution:

Andiamo Studio was hired to modernize Branning’s logo. We wanted to develop a sleek, contemporary logomark that could stand next to one of the emblems on the cars that they work on. We landed on a round mark that referenced twisted metal being made whole again, a representation of the work that Branning does. After completion of the project, Branning decided to test their new logo on the race track, sponsoring Dale Earnhardt Jr.’s NASCAR.