Teachers need lesson plans and activities to teach their students. Curriculum Couture, a boutique education plan and lesson creator, believes that those lessons shouldn’t always come from a textbook.
The company had a noble mission, to make education more fun and accessible to teachers and students alike. They didn’t, however, have a brand that inspired creativity and accessibility.
Andiamo Studio was brought in to rebrand Curriculum Couture from the ground up. We developed a new name, Lernur, which helps foster a more modern feeling and puts the student at the center of the brand. We then developed a visual system built around the Lernur Lemur, a fun character that would stand in on social media and other platforms for the student. The logomark displays the tail of a running lemur, featured prominently in an imperfect circular shape. The brand identity features bright colors, imperfection, and a fun brand voice, all centered around the idea of inclusivity, accessibility, and making learning a creative, fun endeavor.